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Experience

 

Freelance Reporter - Digital Commerce 360            

July 2024 - Present | Remote


  • Report on company performance, earnings calls, and AI trends in ecommerce and retail.
  • Translate technical data and executive commentary into clear, concise stories for a broad B2B readership.
  • Produce accurate, SEO-focused reporting supported by market research and charts.


Senior Writer & Editor - Inside.com    

Aug 2017 - Feb 2025 | Remote

  • Covered startups, venture capital, fintech, and emerging tech for newsletters reaching 100K+ subscribers.
  • Interviewed founders and executives; produced daily reports with fast turnaround.
  • Drove growth of a flagship publication using data-driven strategy, A/B testing, and performance analytics.
  • Led a remote team of journalists while maintaining accuracy and editorial standards.
  • Collaborated with editors and analysts to evaluate coverage priorities and pitch story ideas in weekly planning meetings.


Contract Book Writer - Write Stuff Enterprises                

2016 - 2017 | Remote

  • Researched and authored a corporate history of First Solar, based on archival material and executive interviews.
  • Simplified complex renewable energy topics for a broad internal audience.
  • Delivered polished chapters on deadline with minimal revisions.


Reporter - The Arizona Republic (Gannett)     

2007 - 2015 | Scottsdale, Arizona (Hybrid)

  • Investigative reporter covering government, policy, and public spending using data, public records, and sourced interviews.
  • Co-reported a Pulitzer Prize-nominated series on taxpayer-funded pensions.
  • Produced breaking news and long-form features on tight deadlines, including digital and multimedia content.

Education

Arizona State University — B.A. in Journalism

Completed internships at The Arizona Republic, East Valley Tribune, and Get Out Magazine


Certifications

  • Google AI Essentials — Coursera, 2024
  • Search Engine Optimization (SEO) — UC Davis / Coursera, 2024
  • Digital Marketing & E-commerce — Google / Coursera, 2025

Honors

Pulitzer Prize Nominee — Co-reported a Gannett investigative series on public pension costs, originating the idea and leading research

SPJ First Amendment Award — Recognized for excellence in investigative reporting on government transparency.
Arizona Press Club Public Service Award — Honored for impactful community journalism.
Poynter Institute Fellow — Selected for a national training program for emerging journalists. 

Beth.Duckett@yahoo.com

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