Professional Experience

Freelance Journalist
Digital Commerce 360 | Jul 2024 – Present | Remote

• Write data-driven news and analysis on e-commerce, business, and technology, focusing on retailer strategies, AI advancements, and market trends.
• Recognized as the top writer for SEO performance, meeting editorial benchmarks for search visibility and engagement.
• Cover major retailers and emerging innovations, delivering in-depth reporting on AI-powered shopping tools, sustainability efforts, and evolving consumer behavior.

Content Writer & Editor
Inside.com | 2017 – 2025 | Remote

• Built and managed daily AI, VC, and tech newsletters, growing readership to 90K+ subscribers with industry-leading open rates.
• Sole writer chosen to develop and curate news for Inside’s proprietary mobile app, leading the company’s transition to mobile-first news.
• Led the shift to a premium newsletter model, optimizing content strategy and monetization.
• Managed and edited a team of tech journalists, ensuring editorial quality and efficiency in a fast-paced startup environment.
• Created data visualizations and charts to enhance coverage of tech and business trends.

Book Author (Contract)
Write Stuff Enterprises | 2016 – 2017 | Remote

• Hired to write a corporate book on First Solar, a leading solar company, producing 13 chapters on solar photovoltaics, industry history, and technology.
• Conducted in-depth research on solar energy, including the technical workings of photovoltaics and market evolution.
• Interviewed industry experts and company stakeholders to provide authoritative insights.
• Sourced and curated 100+ historical and technical images for publication.

Senior Reporter
The Arizona Republic | azcentral.com | 2007 – 2015 | Scottsdale, AZ

• Investigated and reported on politics, business, and public policy, producing in-depth, data-driven stories.
• Selected as a newsroom representative for the Arizona Republic’s data team, sharing insights from conferences and meetings to enhance data-driven reporting.
• Developed a strong network of sources, including politicians and community leaders, to break exclusive stories.
• Leveraged public records and analytics to uncover trends and provide deeper insights.
• Co-reported and co-wrote a Pulitzer Prize-nominated investigative series on rising public pension costs, originating the story and leading key research efforts.
• Produced award-winning journalism and video content recognized for excellence in storytelling.
• Covered high-impact beats, balancing tight deadlines in a fast-paced newsroom.

 B.A. in Journalism & Mass Communication
Arizona State University | Graduated with Honors

• Completed internships at The Arizona Republic, East Valley Tribune, and Get Out magazine, gaining hands-on experience in reporting, editing, and digital publishing.

Google AI Essentials Certificate
Coursera

• Skills: Prompt engineering, responsible AI, AI-powered workplace solutions, and workflow acceleration with generative AI.

Google SEO Certificate
Coursera (Issued by University of California, Davis)

• Skills: Writing and optimizing content to improve web page rankings in organic search results.

Pulitzer Prize Nomination – Co-reported and co-wrote a Gannett front-page investigative series on the rising costs of public pensions, originating the story and leading key research efforts.

Society of Professional Journalists' First Amendment Award – Honored for excellence in investigative reporting on public policy and government transparency.

Arizona Press Club Public Service Journalism Award – Recognized for impactful reporting on community issues and public affairs.

Poynter Institute Training – Selected for an elite reporting program for emerging journalists at the prestigious Poynter Institute.

Content & Editorial Management – WordPress, CCI Publishing System, Barboza; newsletter production and optimization.

Data Analysis & Visualization – Datawrapper, Infogram, Canva, Adobe Photoshop, Midjourney; creating charts and visualizations to enhance news coverage.

Market Research & Analytics – Statista, PitchBook, Apptopia, Chartbeat, Omniture; tracking industry trends, website engagement, and audience insights.

AI & Automation – ChatGPT, Google Gemini, Meta AI, Perplexity; leveraging AI for research, content creation, and workflow automation.

Project & Workflow Management – Microsoft 365, Google Workspace, Notion, Asana.

Video & Multimedia Production – iMovie, Brightcove.

Data & Spreadsheets – Microsoft Excel, Google Sheets.