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Experience

Commerce & AI Reporter — Digital Commerce 360

July 2024 – Present | Freelance


  • Report on ecommerce, retail technology, and applied AI for a professional audience of industry leaders and executives.
  • Cover earnings reports, executive commentary, and market trends across major retailers and technology platforms.
  • Interview executives, analysts, and industry experts on corporate strategy and technology adoption.
  • Analyze earnings calls and financial filings to explain how new technologies are reshaping digital commerce.


Senior Writer & Editor — Inside.com

Aug 2017 – Feb 2025 | Remote


  • Led coverage of artificial intelligence, reporting daily on startups, funding rounds, and emerging technologies.
  • Interviewed founders, executives, and analysts on market trends, strategy, and AI adoption.
  • Helped grow the Inside AI newsletter and digital platforms, scaling readership to more than 150K subscribers.
  • Produced high-volume reporting under tight deadlines while maintaining accuracy on complex tech and business topics.
  • Worked with engineers to develop an AI-generated news model and guide editorial quality.


Contract Book Author — Write Stuff Enterprises

2016 – 2017 | Remote


  • Ghostwrote Solar Flair: The History of First Solar, authoring 13 chapters on the evolution of the solar energy industry.
  • Conducted interviews with executives, engineers, and industry experts to report on company history and market development.
  • Researched archival material and sourced historical images to support the narrative.


Senior Journalist — The Arizona Republic (Gannett)

2007 – 2015 | Scottsdale, Arizona


  • Reported daily on politics, public policy, and community issues for Arizona’s largest newspaper.
  • Co-reported a Pulitzer Prize-nominated investigative series on taxpayer-funded pensions.
  • Produced enterprise reporting supported by data analysis, public records, and sourced interviews.
  • Covered breaking news and long-form features for print and digital platforms.

Education

Arizona State University — B.A. in Journalism

Completed internships at The Arizona Republic, East Valley Tribune, and Get Out Magazine


Certifications

  • Google AI Essentials — Coursera, 2024
  • Search Engine Optimization (SEO) — UC Davis / Coursera, 2024
  • Digital Marketing & E-commerce — Google / Coursera, 2025

Honors

Pulitzer Prize Nominee — Co-reported a Gannett investigative series on public pension costs, originating the idea and leading research

SPJ First Amendment Award — Recognized for excellence in investigative reporting on government transparency.
Arizona Press Club Public Service Award — Honored for impactful community journalism.
Poynter Institute Fellow — Selected for a national training program for emerging journalists. 

Beth.Duckett@yahoo.com

Copyright © 2026 Beth's Portfolio - All Rights Reserved.

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